Making Shutterfly's "Make it Fast" editor truly be fast
Overview
Reducing complexity without sacrificing features
Shutterfly is a market leader in customizable print-on-demand memorabilia, but contrary to it's reputation, their "Make it Fast" photo book editor creates a frustrating experience with it's unintuitive design. I explored ways to redesign the editor updating how tools were organized to create an interface users, new and old, could easily jump right into and start creating.
Focus
Role
User Research
User Testing
Prototyping
Highlights
Improved learnability for first time users
Increased Task Success Rate
15%
Increased First-Click Accuracy
20%
Project Goal
Improve Shutterfly’s "Make it Fast" photo book creation process by streamlining the editing experience
Qualitative Usability Tests
Users found the photo book editor a great idea, but they struggled with actually using it.
"It doesn't seem very intuitive."
"I don’t even know what 'embellishments' mean."
"There's a lack of explanation...
I don’t trust that."
The Challenge
How might we reorganize the photo book editing interface to improve learnability?
Redesign
An Organized Toolset
One Main Toolbar
Singular location for core tools
Clarifying icons and language
Responsive Toolbar
Shows tools based on selected item
Reduces clutter to provide focus
Next Steps
Polishing the Autofill process
While this project focused on improving the editor, the "Make It Fast" offer still has room for improvement with it's Autofill feature. Additional user research will be necessary, but the investment will be pivotal in refining the entire user experience.